The word ‘Augment’ means to add something. Augmented reality (AR) is adding virtual elements like sounds, graphics, touch to the real world. Pokémon Go, the game which went viral last year, is an example of augmented reality. Another example is the messaging app Snapchat’, whose ‘Share ability’ feature lets you share images that combine the real and virtual world. There are many Augmented Reality Companies that are coming up.
AR is not to be confused with Virtual Reality. Though both of them alter our perception of the world, the difference lies in how they do it. While Virtual Reality blocks us out of our present world and transports us elsewhere, Augmented Reality simply adds computer-generated images to our existing world. Google Cardboard, Samsung Gear VR are some examples of the Virtual Reality applications. The Augmented Reality Companies have given their best to show the world a whole new reality world.