A sign of wealth and class, the incredible Presidential Day-Date has been the watch of choice by several influential men throughout history. Most notably several American Presidents such as Kennedy, Johnson, Ford, Reagan, Nixon, and Roosevelt, after which this watch was fondly nicknamed. Known for its opulent and impressive design, the Presidential Day-Date has become the watch of choice by Rolex enthusiasts all over the world. The 18038 emerged with the addition of the Quickset feature that allowed the wearer to set the date independently. Its stunning design includes lavish 18 karat yellow gold paired with a simplistic yet dramatic dial. The instantly recognizable President bracelet features 3-piece semi-circular links, creating a bold look that you will never want to take off.